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Partnership to provide personal brand services for retired NFL players


NFL Alumni (NFLA) announced today the addition of personal branding services to its list of member benefits. Adding the Virginia-based personal brand consulting firm Firestarter to its offerings allows NFLA to provide its members with affordable strategic personal branding, public relations, social media, and content marketing services.


“Remaining at the forefront of our members needs is a top priority for us,” said Elvis Gooden, CEO of NFL Alumni. “The business and communications needs of many retired players is quickly evolving. Adding personal branding services to our offerings to them will give our members the support and guidance many need to fully maximize their visibility and earnings in NFL retirement.”


Firestarter joins an impressive group of longstanding NFLA corporate sponsors. NFLA currently provides a diverse package of medical, business, and legal services to help keep its members and their families healthy, productive, and connected to the League and their former teammates. To view the full list of offerings, visit:


“Now more than ever former athletes have to be savvy about their personal brand,” said Frances Reimers, Principal, Firestarter. “Maintaining and/or expanding a brand that transcends social media and serves the athlete well into the future requires strategy and consistency. We are thrilled to be able to bring our marketing and public relations expertise to NFLA members.”

The primary mission of the National Football League Alumni, comprised of former NFL players, coaches, staffers, cheerleaders, spouses, and avid fans, is to serve, assist, and inform players and their families in their post-NFL lives. NFL Alumni offers a variety of medical, financial, and social programs to help members lead healthy, productive and connected lives, as well as community initiatives under its “Caring for Kids” programs. For more information, please visit   

Firestarter is a personal brand consultancy located in Alexandria, VA. The firm advises athletes, celebrities, and executives to create, grow, manage, and protect their most valuable professional asset: their brand. Firestarter provides an innovative mix of services that combine traditional marketing and public relations tactics with social media and in-person appearances and events. To learn more, visit Firestarter can be found on TwitterInstagram, and Facebook.