The Amazon partnership benefits the NFL Alumni Foundation. When an Alumni member purchases any item from Amazon, a small percentage will go to the association in order to fund future programs at no additional cost. How does it work? When first visiting AmazonSmile, customers are prompted to select a charitable organization from almost one million eligible organizations. In order to browse or shop at AmazonSmile, customers must first select a charitable organization. For eligible purchases at AmazonSmile, the AmazonSmile Foundation will donate 0.5% of the purchase price to the customer’s selected charitable organization Visit http://smile.amazon.com/ch/59-1782262 or by search National Football League Alumni Inc!