Bubba Baker’s boneless ribs sales go from
$154K to $16M post-Shark Tank

April 19, 2017
Bubba Baker’s boneless ribs sales go from $154K to $16M post-Shark Tank

Al “Bubba” Baker spent 13 seasons in the NFL becoming one of the most feared pass-rushers the league had ever seen. Since he left, he’s chased his second career with as much ferocity as he did opposing quarterbacks and running backs.

The Detroit Lions’ single-season sack record holder is on a path to become even more successful for what he’s done post-football as anything he did on the field.

In the years since leaving the league, Baker has become a boneless rib magnate.

Baker and his baby back rib company, “Bubba-Q’s Boneless Ribs,” reached an agreement to become the exclusive rib supplier for the new “Baby Back Rib Burger” at Carl’s Jr. and Hardee’s — a deal that will potentially require a million pounds of meat and became a multi-million-dollar sale for the Lions legend.

The burger, which will sell as a single patty for $5.59, a double patty for $6.79 and a one-third-pound Thickburger for $6.79, will go on sale on April 26 and is expected to be on sale in 3,000 Carl’s Jr. and Hardee’s stores.

“Carl’s Jr. and Hardee’s came up to my booth at a food show because it’s a patented boneless rib,” Baker said on the update on “Shark Tank,” the television show that helped launch his company. “We’re the only people in the United States to do it.”

This is the latest in massive steps for Baker and his company after successfully pitching his product on a Dec. 6, 2013, episode of “Shark Tank.” He and his daughter, Brittani, had $154,000 in sales when he went on the show a little more than three years ago. He made a deal with Daymond John on the program to get $300,000 for 30 percent equity in his company. Baker and his daughter own a patent on their deboning process for the ribs.

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